The B2B SaaS Growth Hub: Your No-Fluff Guide to Building Pipeline, Closing Deals & Driving Expansion

Welcome to the B2B SaaS Growth Hub

Think of this as your practical guide and living library of SaaS growth strategies—from generating pipeline to expanding revenue post-sale. Here, you won’t find fluffy frameworks or vague motivational slogans. Every piece is rooted in what actually works: tactics tested across dozens of SaaS companies, from scrappy startups to enterprise scale-ups.

What You’ll Find Here:

Phase 1: GTM & Demand Generation (Top-of-Funnel Growth)

Goal: Build awareness, create trust, and drive qualified pipeline.

• Demand Gen vs. Lead Gen: Know the difference so you stop wasting budget.

• How to Build a Revenue-First GTM Strategy: Make marketing accountable to pipeline.

• ABM vs. Outbound: Combine both for high-intent outreach.

• From Cold Outreach to Warm Conversions: The modern multi-channel playbook.

• How to Create a Data-Driven ICP & Persona: Skip the fluff and drive precision.

• Marketing & Sales Alignment: Turn go-to-market into a team sport.

• Breaking Into Enterprise Sales: Start small, land big.

  

Phase 2: Sales Execution & Deal Closing (Mid-Funnel Optimization)

Goal: Accelerate pipeline velocity and close bigger deals.

• Pipeline Velocity: Close faster with smarter qualification.

• Why Deals Stall in Negotiation: And how to unblock them.

• Identifying Decision-Makers Early: The key to faster closes.

• Mutual Action Plans: The underrated tool that drives enterprise momentum.

• The Ultimate Sales Playbook: Scripts, frameworks, and strategies that work.

Phase 3: Retention, Expansion & ARR Growth (Post-Sale Strategy)

Goal: Drive NRR by turning customers into champions.

• Customer Success as a Growth Engine: CS isn’t support. CS is revenue.

• Reducing Churn & Boosting NRR: Retention is your real growth driver.

• Customer-Led Growth: Advocacy is your most scalable channel.

• Land & Expand: Upsells and cross-sells without the awkward pitch.

• CS Metrics That Actually Matter: Track what moves ARR.

Playbooks, Templates & What’s Next

This blog is a living playbook. New guides, outreach frameworks, and SaaS growth experiments are always in the works. Every post is grounded in real-world experience, and many draw directly from companies I’ve helped fundraise, scale, or exit.

Whether you're building your first GTM motion or scaling an enterprise engine, there's something here to make you sharper, faster, and more effective.

Ready? Dive in.

Written for founders, GTM leaders, and revenue operators who want strategy they can actually use.