Welcome to the Blog: SaaS Sales, Minus the Bullsh*t

Real strategy. Real stories. For companies that actually want to win. When I started working with SaaS companies and early-stage startups, one thing stood out: Most sales content came from two camps.

• Theorists who’d never carried a quota, and

• Operators so deep in execution they couldn’t explain what they were doing.

  
  

This blog is for the rest of us: Founders, GTM leaders, and revenue operators who want real strategy, rooted in experience and not recycled playbooks.

Why This Blog Exists

Over the years, I’ve helped B2B software companies grow from messy MVPs to clean Series A rounds. I’ve been in fundraising rooms, written exit decks, and helped untangle stalled enterprise deals in Friday afternoon war rooms.

But I’ve also worked outside of SaaS. Launching products in retail, advising pharma leaders, and seeing firsthand how entirely different industries generate demand and close buyers.

That blend gave me one key insight:

Sales is human. Industry is just the context.

That’s the lens you’ll find in every post.

What You’ll Get Here

This isn’t a fluffy “growth tips” feed. It’s a strategic breakdown of the real GTM challenges B2B SaaS teams face, from zero to scale.

1. Demand Generation That Builds Trust (Not Just Leads)

   We’ll unpack how to generate awareness and affinity before asking for a meeting and why content that teaches always outperforms content that pitches.

   
   

2. Mid-Funnel Sales Execution That Actually Converts

   From multi-threading to mutual action plans, I’ll break down what separates average SaaS sellers from high-performing sales engines.

   
   

3. Post-Sale Expansion & Revenue Growth

   Land and expand isn’t a slogan, it’s a system. We’ll dig into how real teams use CS, upsells, and advocacy to drive NRR.

Who This Blog Is For

• Startup founders building their first scalable motion

• CROs and VPs of Sales tightening the GTM engine

• RevOps & growth teams who want strategies that scale

• And anyone curious how real SaaS teams raise, exit, and win

  
  

Real Examples. Real Lessons.

Throughout this blog, I’ll share insights from the trenches (anonymized when necessary), and always real:

• How a SaaS team 3x’d qualified pipeline by narrowing their ICP

• How a scale-up cut sales cycle time by 40% with pre-demo qualification

• How a CS team drove $500k in upsells by productizing onboarding

This isn’t theory. It’s experience packaged so you can act on it.

Let’s Build a Smarter GTM

If you’re tired of vague advice and want actionable insights backed by results, then this blog’s for you.

Follow me on LinkedIn, bookmark the page, and let’s grow SaaS smarter together!