NO BULLSH*T.
JUST SALES.

STRATEQS – Sales Advisory for B2B SaaS Startups and Scale-ups that want more than just playbooks.

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WHY STRATEQS?

You’re not looking for 100-slide decks, buzzwords, or a tech stack with 17 tools no one actually uses.

You want clarity. Results. Revenue.

We help you build scalable B2B SaaS sales with a realistic, pragmatic, and outcome-focused approach.

A practical go-to-market strategy for SaaS companies
Hands-on sales execution with your team
Growth without the complexity trap

We are a sales advisory firm specialized in B2B SaaS. STRATEQS supports startups and scale-ups with go-to-market strategy, sales execution, and expansion into the DACH region.

All guided by a clear 3 to 6-month roadmap to scalable sales success.

WHO WE WORK WITH

For teams that value action over aesthetics

Sales is not one-size-fits-all.

Whether you're just getting started or ready to scale, we meet you where you are and build a sales structure that fits your product, market, and team.

No detours. Just impact.

SaaS Founders & Revenue Leaders

Ready to move beyond founder-led sales and build a real go-to-market motion?

Or maybe your pipeline is filling up, but structure and conversion are still missing?

We help you:

Turn one-off efforts into a scalable sales engine
Make smart hires for your first sales roles
Shift from random growth to repeatable revenue

Startups & Scale-Ups

You’ve landed your first customers, built a small team, and set up a CRM that half-works.

But nothing runs repeatably and you're still involved in every deal.

We work with you to build:

A sales structure that can scale
Clarity on what works and what doesn’t
A plan that frees you from day-to-day sales execution

Expansion & GTM-Skalierung

Want to gain real traction in the DACH region? We deliver a go-to-market that actually sells here.

What works in the US, UK, or Scandinavia often misses the mark in Germany.

We help international SaaS teams localize their GTM with positioning that resonates, trust that converts, and sales that drive real revenue.

What you get:

A go-to-market approach tailored to your market, team, and goals
Support with setup, hiring, and onboarding
Deal-by-deal sparring until your sales motion runs independently

HOW WE WORK

No buzzword bingo. No jargon fireworks. No PowerPoint circus.

Just a go-to-market that drives real deals. Measurably. We meet you where you are.

We analyze your current GTM setup, identify the bottlenecks in your funnel, and build a sales engine that fits your product, team, and market.

What you get:

A deep analysis of your go-to-market setup
Clear identification of weaknesses in your sales funnel
A scalable, pragmatic sales engine built for your stage

What that means for you:

Playbooks aligned with your maturity level
Messaging that lands with real decision-makers
Processes that shorten sales cycles and improve win rates
Hands-on support with hiring, enablement, and coaching inside your team

We don’t just deliver strategy. We deliver results.

OUR APPROACH:
The STRATEQS-METHOD

Growth takes more than luck.

Lasting success comes from a clear system. Our method is built on three core principles:

1. A go-to-market that fits your reality
No PowerPoint theory. We help you build a GTM structure that fits your stage, team, and market.

2. Relevance over tactics
B2B buying decisions are complex. We align your pitch, process, and roles with how decisions are actually made.

3. Execution over intention
We don’t just bring ideas. We stay hands-on through real conversations, real deals, and real progress.

WHAT MAKES US DIFFERENT

We’re not consultants juggling templates. We’re operators with real sales instinct.

We know SaaS and the realities of other industries too. That’s why we build sales strategies that work because they’re understood. By tech teams, decision-makers, and budget holders alike.

1. Proven across SaaS, tech, services, and industry
We’ve scaled sales in a wide range of sectors from digital products to complex B2B solutions. Whether it’s tech, services, or industrial equipment, we know what matters and how to sell it.

2. Real results over buzzword playbooks
Our methods generate revenue not just applause in pitch decks.

3. Execution over slides
We work directly with your team. In real deals, not just on paper.

4. Language that convinces decision-makers
Complex solutions, clearly explained. So even non-tech stakeholders instantly get the value.

Complex solutions, clearly explained. Clarity sells better than complexity.

You won’t see our work in slide decks. You’ll see it in your revenue reports.

OUR TRACK RECORD

Supported 13+ SaaS companies
€18.5M in pipeline impact through targeted GTM projects
Launched 3 new markets with localized playbooks
Hired, coached, and ramped 10+ reps to performance
Achieved an average 37% pipeline increase in 90 days

SAAS PLAYBOOK

SaaS Sales Minus the Bullsh*t – just clear guidance for real results

Our blog is a practical guide for anyone who wants to truly understand our methods and frameworks.

No theory. No templates. Just proven systems, smart decisions, and actionable tactics drawn from 15 years of SaaS sales experience.

Whether you're building your first sales team or managing complex enterprise deals: this playbook brings structure, focus, and reliability to your sales motion.

Fully accessible. Free of charge. No detours.

👉 [Read now – no downloads, no fluff]

In the blog, you'll find more frameworks, hands-on guides, real use cases, and data from actual execution.

WHAT CUSTOMERS SAY

"Claudius was our game-changer after the Series A. He brought structure, sharpened our positioning, and enabled the team. We moved from trial and error to repeatable success."

Lena, Co-Founder

@ HRtech Startup