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TOOLBOX

Ressources & Downloads

A curated collection of practical tools, guides, and frameworks to help you scale smarter.

 

Whether you’re leading a sales team, refining your go-to-market strategy, or trying to bring more rigor to your pipeline review, these resources are designed to be useful, not shelfware.

 

Each one is built from real-world experience. No fluff, no filler, just things that work.

 

Heads up: we’re rebuilding this page. ​

 

The Resources & Downloads section is currently being updated for better access and organization. In the meantime, if you’re looking for a specific template or guide, just reach out directly. We are happy to send it your way.

STRATEGY  GUIDES

Sales Playbook Builder

This is a playbook your reps will actually use.

 

Forget the 40-page PDF no one opens. This template helps you build a lean, tactical sales playbook focused on what matters: how your team sells, what to say, and how to win deals. Designed to scale with you, from founder-led to multi-AE teams.

 

What’s inside:

  • Deal stages, exit criteria, and key activities

  • Talk tracks, discovery prompts, objection handling

  • Playbook format that’s easy to update and adopt

 

→ [Download PDF]

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Repeatable Sales Process Guide

From founder-led chaos to a scalable sales machine.

 

If every deal feels like a one-off, you don’t have a process but a hustle. This guide walks you through building a repeatable sales motion that aligns your team, shortens ramp, and delivers consistent pipeline.

 

What’s inside:

  • A step-by-step blueprint for building your sales process

  • Examples of deal stages, conversion metrics, and handoffs

  • Common pitfalls and how to avoid “overbuilding” too soon

 

→ [Download PDF]

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Value Proposition Builder

Clarify what you actually sell and why anyone should care.

 

Too many teams confuse features for value. This worksheet helps you distill your real value proposition: what you solve, for whom, and why it matters. Perfect for founders, AEs, and marketers who need to align messaging with reality.

 

What’s inside:

  • A simple framework to map pain → impact → value

  • Examples of strong vs. weak value props

  • Tips for tailoring by persona or segment

 

→ [Download PDF]

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Key Sales Tools You Actually Need

The essential tech stack for early-stage and scaling teams.

 

Not every startup needs 12 tools and a full-time RevOps hire. This guide breaks down the core systems you need to run sales well and what you can skip for now. Built for practicality, not vanity.

 

What’s inside:

  • Must-have tools by stage: CRM, outreach, reporting, enablement

  • Recommended vendors, pricing notes, and setup tips

  • Stack diagrams for founder-led, AE-led, and SDR-supported models

 

→ [Download PDF]

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