TOOLBOX
Ressources & Downloads
A curated collection of practical tools, guides, and frameworks to help you scale smarter.
Whether you’re leading a sales team, refining your go-to-market strategy, or trying to bring more rigor to your pipeline review, these resources are designed to be useful, not shelfware.
Each one is built from real-world experience. No fluff, no filler, just things that work.
Heads up: we’re rebuilding this page. ​
The Resources & Downloads section is currently being updated for better access and organization. In the meantime, if you’re looking for a specific template or guide, just reach out directly. We are happy to send it your way.
STRATEGY GUIDES
Sales Playbook Builder
This is a playbook your reps will actually use.
Forget the 40-page PDF no one opens. This template helps you build a lean, tactical sales playbook focused on what matters: how your team sells, what to say, and how to win deals. Designed to scale with you, from founder-led to multi-AE teams.
What’s inside:
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Deal stages, exit criteria, and key activities
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Talk tracks, discovery prompts, objection handling
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Playbook format that’s easy to update and adopt
→ [Download PDF]
Repeatable Sales Process Guide
From founder-led chaos to a scalable sales machine.
If every deal feels like a one-off, you don’t have a process but a hustle. This guide walks you through building a repeatable sales motion that aligns your team, shortens ramp, and delivers consistent pipeline.
What’s inside:
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A step-by-step blueprint for building your sales process
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Examples of deal stages, conversion metrics, and handoffs
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Common pitfalls and how to avoid “overbuilding” too soon
→ [Download PDF]
Value Proposition Builder
Clarify what you actually sell and why anyone should care.
Too many teams confuse features for value. This worksheet helps you distill your real value proposition: what you solve, for whom, and why it matters. Perfect for founders, AEs, and marketers who need to align messaging with reality.
What’s inside:
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A simple framework to map pain → impact → value
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Examples of strong vs. weak value props
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Tips for tailoring by persona or segment
→ [Download PDF]
Key Sales Tools You Actually Need
The essential tech stack for early-stage and scaling teams.
Not every startup needs 12 tools and a full-time RevOps hire. This guide breaks down the core systems you need to run sales well and what you can skip for now. Built for practicality, not vanity.
What’s inside:
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Must-have tools by stage: CRM, outreach, reporting, enablement
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Recommended vendors, pricing notes, and setup tips
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Stack diagrams for founder-led, AE-led, and SDR-supported models
→ [Download PDF]
