top of page
NO BULLSH*T.
JUST SALES.
The Blog
No fluff. No silver bullets. Just real talk from the front lines of B2B software sales.
Stories, frameworks, and field-tested advice for founders, CROs, and sales leaders who want to build serious revenue engines — without losing their minds or their margins.
Welcome to the Blog: SaaS Sales, Minus the Bullsh*t
Real strategy. Real stories. For companies that actually want to win. When I started working with SaaS companies and early-stage...
Claudius
2 min read
The B2B SaaS Growth Hub: Your No-Fluff Guide to Building Pipeline, Closing Deals & Driving Expansion
Welcome to the B2B SaaS Growth Hub Think of this as your practical guide and living library of SaaS growth strategies—from generating...
Claudius
2 min read
1. Demand Gen vs. Lead Gen: What Actually Drives Revenue?
If you’ve ever debated whether to invest in demand gen or lead gen, you’re not alone. They might look similar from the outside because...
Claudius
3 min read
2. How to Build a Revenue-First GTM Strategy (That Actually Drives Growth)
A few years ago, I worked with a SaaS company obsessed with lead volume. They poured budget into LinkedIn ads, gated eBooks, and outbound...
Claudius
3 min read
3. ABM vs. Outbound: Know the Difference, Win More Deals
A VP of Sales I worked with once described their pipeline like a leaky bucket. Leads kept dripping in, but the bucket never seemed to...
Claudius
3 min read
4. Cold Outreach, Warm Conversions: Multi-Channel Prospecting That Works
A few quarters ago, I worked with a B2B SaaS company that had a classic problem: smart reps, solid product, zero traction from outbound....
Claudius
3 min read
5. Your ICP, Upgraded: A Data-Driven Guide to Buyer Personas
Alright, let’s be real: most SaaS companies think they know their ICP. But when you ask for details, you get: “We sell to tech companies...
Claudius
3 min read
6. AI + Automation in Sales: Scale Without Losing the Human Touch
Pilots don’t fly planes on instinct alone. They rely on instruments, autopilot, and flight data to keep everything running smoothly. But...
Claudius
3 min read
7. Cracking Enterprise Sales: Tactics to Win Big Deals
Breaking Into Enterprise Sales: Strategies for Targeting and Closing Big Deals I once worked with a startup founder who landed a meeting...
Claudius
3 min read
1. Pipeline Velocity: The Science of Closing Faster
A CRO once told me, “We’ve got the biggest pipeline we’ve ever had... and we’re still behind on revenue.” They had leads. They had...
Claudius
3 min read
2. Negotiation Gridlock? Here’s How to Unstick Stalled Deals
You’ve done everything right. The discovery call went deep. The demo landed. They nodded at the ROI slide and said, “We’re aligned...
Claudius
2 min read
3. Find the Decision-Makers Before Your Competitors Do
A few weeks back, I watched a talented AE build a great relationship with a prospect. Weekly calls, excitement about the product,...
Claudius
2 min read
4. Mutual Action Plans: Your Secret Closing Weapon
You’ve had the discovery calls.The demo landed.Your champion’s excited. And then... silence. “We’re waiting on internal approvals.” “Need...
Claudius
2 min read
5. The Ultimate B2B Sales Playbook: Scripts, Frameworks, and Moves That Work
Sales Playbooks Are Like Restaurant Service — You Need More Than a Good Chef Imagine walking into a restaurant. The food is amazing (your...
Claudius
3 min read
6. Sales + Marketing = Revenue: Building Alignment That Converts
A few years ago, I sat in a GTM offsite with a SaaS company that had just missed their quarterly number. Again. Marketing showed a...
Claudius
3 min read
1. How to Reduce Churn & Increase NRR: A Tactical Guide
A personal trainer once told me something that stuck. “Most people don’t quit the gym because they hate working out. They quit because...
Claudius
3 min read
2. Churn-Proof Your SaaS: Tactical NRR & Retention Moves
Let’s be honest. Churn is the silent killer of SaaS growth. You celebrate every new logo, but quietly lose just as many.Your sales...
Claudius
3 min read
3. The Power of Customer-Led Growth: Turning Users Into Brand Advocates
Most SaaS companies are stuck chasing the next logo. They scale outbound teams, pour budget into paid ads, and grind through cold...
Claudius
2 min read
4. From Land & Expand to ARR Machine: Upsell Strategies That Scale
Most SaaS companies focus on landing new logos. Fewer capitalize on the customers they already have. The ones that scale fastest do both....
Claudius
2 min read
5. Not All Customer Success Metrics Matter. These 5 Do.
Most Customer Success dashboards are full of noise. “We resolved 500 tickets.” Cool. “Our average response time is two minutes.” Great....
Claudius
2 min read
bottom of page