You’ve had the discovery calls.The demo landed.Your champion’s excited.

And then... silence.

• “We’re waiting on internal approvals.”

• “Need to run it by legal.”

• “Let’s pick this back up next quarter.”

Deals like this don’t fall apart because of pricing or product gaps. They stall because there’s no shared path to the finish line.

The fix? A Mutual Action Plan. Not just a document. It's an accountability system that turns interest into action.

What Is a Mutual Action Plan (MAP) and Why It Works

A Mutual Action Plan (MAP) is a shared timeline built with your buyer, not for them.

It includes:

• Key milestones required to close the deal

• Assigned owners for each task (on both sides)

• A clear target launch or close date

  
  

💡 Think of it like a project plan for buying. Without it, things slow down or stop completely.

How to Build a MAP That Actually Moves Deals

1. Set the Target Close Date Early

Ask:“Assuming this is a fit, when would you like to be live?”

Then work backward from that date to set key milestones. This gives the deal structure—and urgency.

2. Define the Milestones That Matter

Every enterprise deal has friction. Get ahead of it.

• Security review

• Legal approval

• Procurement signoff

• Internal business case

Ask:“What usually delays things on your side?”

This surfaces landmines before they blow up your timeline.

3. Assign Owners for Each Step

Ambiguity kills deals. Every task needs a name next to it.

Example:

Use tools your buyer already knows like Google Docs, Notion, or your CRM.

4. Make It Mutual, Not Salesy

A MAP isn’t just a deal checklist. It’s a co-authored plan.

Frame it like this:"To hit your go-live goal, here's what we both need to get done. Does that timeline feel realistic?"

STRATEQS' Perspective: No Plan, No Close

Stalled deals rarely restart themselves.

When deals get stuck at the finish line, it's usually because:

• No one knows what the next step is

• One stakeholder holds all the cards

• You’re waiting for the buyer to “figure it out”

The best closers don’t just wait for a green light. They build the road that leads there.

• They set expectations early

• They align stakeholders around a shared timeline

• They reduce friction by mapping the process before it slows down

Let’s Turn Stalled Deals Into Signed Contracts

On our first strategy call, we’ll:

• Review where your late-stage deals are breaking down

• Build a MAP structure tailored to your enterprise motion

• Equip your team to close with confidence and clarity

Let’s stop waiting for deals to close—and start planning for it.

👉 [Book your strategy call now]